Google Ads as a marketing tool

Google Ads is not just an ordinary, boring marketing solution – Most business owners have heard of it and some may even have tried it themselves with varying results. Google Ads is a tool that can help you get more customers than you can count on your hands and feet.

One of the best things about Google Ads is that it gives you the ability to target your ads to a specific demographic or geographic area. This means you can be sure your ads are reaching the right people, instead of wasting your budget by showing your ads to people who haven’t even heard of your company or product, or who live in another part of the world.

5 bulletpoints

1. Increased visibility: Google Ads gives companies the opportunity to be seen by a large number of potential customers. This can be decisive for increasing traffic to the website and increasing sales.
2. Targeted advertising: Google Ads gives businesses the ability to target their ads to a specific demographic group or a specific geographic area. This means that the company can get the maximum benefit from its advertisements and increase the probability that the advertisements will reach the right target groups.
3. Increased conversion rate: Google Ads gives businesses the ability to track the conversion rate of their ads, so they can adjust their ads to increase the likelihood of potential customers converting to real customers.
4. Effective use of your budget: Google Ads gives businesses the ability to set a budget for their ads, so they don’t spend more money than they can afford. This gives companies the opportunity to get the most out of their ads without breaking the bank.
5. Ability to measure results: Google Analytics gives businesses the ability to measure the results of their ads, so they can see what’s working and what’s not. This gives companies the opportunity to make changes and improvements to increase the effectiveness of their ads.

Dear child has many names

Perhaps you have previously heard of words such as conversion rate, CTR or click-through rate?

CTR (click-through rate) is calculated by dividing the number of clicks by the number of views and multiplying by 100. Example: If you have run a campaign that has received 100 clicks and 5000 views, the CTR is 2% (100 clicks / 5000 views x 100 = 2%).

It is common to consider a click-through rate (CTR) of over 0.04% as good for banner ads on Google, while a CTR of over 3% is considered good for keyword ads. This means that for every 1000 impressions of the banner ad, it should get at least 4 clicks to be considered good, while the keyword ad should get at least 30 clicks per 1000 impressions. More information on click-through rates for Google ads can be found by reading more here

Google Ads therefore gives you the opportunity to monitor the conversion rate, so that you can adjust your ads to increase the likelihood that potential customers will convert into real customers. It’s like having your own personal conversion ninja in your team who makes sure you get the most customers possible.

How to succeed with Google Ads?

If you want to have more customers than the number of gray hairs in the customer service department of the telephone directories that do not follow the hour, and be sure that your ads reach the right people, as well as have full control over what happens, you should consider advertising in Google Ads.

It is not hocus-pocus to advertise in Google Ads itself, but it can quickly turn out to be a time-consuming task that requires a lot of resources – especially if you want the campaign to bear fruit. DigitalizedMedia AS offers the setup of campaign solutions and the operation of Google Ads, so don’t hesitate to contact us to get the most out of your ads. Just be careful not to become so successful that you have to start counting your customers with an abacus!